LGBTQ Activist: Bud Light Will Go ‘Extinct’ for Handling of Transgender Controversy


    According to Stacy Lentz, the brewery “missed an opportunity to stand by their commitment to the trans community by pandering to and giving into transphobic outcries,” Newsweek reported Tuesday.

    “As far as marketing, I hope and think they realized that as a brand they will be extinct in a few years if they are not fully on the side of equality, as that is what the Gen Z consumer expects and demands,” she continued.

    Lentz is a co-owner of New York City’s Stonewall Inn, according to the Stonewall Inn Gives Back Initiative website.

    Meanwhile, Bud Light sales have continued to drop since the company announced its partnership with Mulvaney, a transgender advocate.

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    “At the beginning of April, Anheuser-Busch shipped a can of Bud Light to Mulvaney, a biological man claiming to be a transgender woman, with his image on it,” Breitbart News reported, adding he later shared a video of himself drinking the beverage.

    Anheuser-Busch recently penned a letter to wholesalers about the controversy regarding Mulvaney, saying it was a single can and “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”

    The Breitbart News article continued:

    However, news of the partnership led to widespread videos of Americans destroying Bud Light cases and cans, echoing the mantra, “Go Woke, Go Broke.” The company suffered a market value loss of more than $6 billion in the days after the promotional partnership, Breitbart News reported.

    In the aftermath of the marketing decision, Vice President of Marketing Alissa Heinerscheid took a leave of absence and Todd Allen — formerly the global president of Budweiser — has since been named the new vice president of marketing for Bud Light.

    In October, Mulvaney said it should be “illegal” for journalists to refer to him as a man, according to Breitbart News’s John Nolte.

    “The articles written about me, using ‘he’ pronouns and calling me a ‘man’ over and over again, I feel like that should be illegal. I don’t know; that’s just bad journalism,” he claimed.

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    Matt Perdie/ Breitbart News

    (Getty Images)

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